Hadden Wiese recently joined UIPA, serving as their new marketing manager, leading efforts for the Northwest Quadrant (NWQ) and promoting the opportunities available to companies looking to establish or expand their operations in Utah.
In this role, Wiese will work with industry and community partners to tell the story of NWQ and Utah’s growing strengths in aerospace and defense, life sciences and advanced manufacturing.
“Hadden brings an ideal combination of strategic thinking, technical expertise and creativity to this work,” said Kaitlin Felsted, UIPA marketing and communications director. “He knows how to build a campaign from the ground up, use data to make informed decisions and translate the Northwest Quadrant’s strengths into a compelling story for the companies we want to reach.”
Wiese earned a bachelor’s degree in software engineering, giving him a technical foundation that shapes his analytical approach to marketing. Before joining UIPA, he spent more than six years in the equipment financing industry, where he built and led a comprehensive marketing program spanning strategy, paid media, content and analytics.
Outside of work, Wiese is an avid trail runner and hiker who enjoys reaching mountain peaks. When he is not on the trail, he can usually be found reading a good book.